Organizational structure of customer care, marketing and sales
Create job descriptions for each commercial position
Interview and evaluate marketing and sales staff
Devise commission structures with finance team, based on revenue forecasts
Develop procedures compliant with audit mandates
Create budget templates for marketing allocations
Devise overall marketing approach
Supervise ad, media, PR & digital “pitch”/tenders
Develop briefs for research agencies & communication services providers
Supervise outsourced vendors.
Negotiate with 3rd parties (direct marketing/ CRM data providers, TV stations, etc.)
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