PUBLICATIONS
CONTROL: A CHILDREN'S GUIDE TO MONEY, POWER AND SEX
A guide including dozens of short, to-the-point suggestions on how growing teens can ultimately be comfortable in their own skins well into adulthood. It's a useful reference on self-control, being managed and directing others. Available on Amazon and, for Middle East & North Africa readers, on Smashwords
ETHICS IN ADVERTISING
Provided a perspective on advertising ethics based on his experience in the Middle East and New York. The book is well worth a read for lovers of advertising. A. Jobain's perspective, "Living with the penalties," are in pages 169 – 172. A summarized version is available for free on LinkedIn
CENTRALIZATION: THE KEY TO STAGNATION
Meritocratic structures tend to let you know where you stand.
Centralisation, however, makes you wander aimlessly through the day waiting for someone else to direct or decide. There’s a common misconception that American, German or British companies are more “professional” than Saudi, Egyptian or Syrian; but that has nothing to do with ethnicity...
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